1948 saw the introduction of Mobo’s first small remote control walking toy – the TOY-TOISE. This was a great success not just for children, but also adults, as they were used for Toy-toise races at many parties.
In 1949, Mobo’s WALKING SNAIL was introduced at the New York Toy Fair. The SPANIEL – at first sold as PUPPY – followed with the same mechanism.
The American Market was an amazing success for the MOBO Company. In 1948 they exported to the USA half of the total toy exports of ALL British Toy Companies. At this time Britain was recovering from the Second World War and steel was rationed according to the amount of goods exported. Mobo never had any trouble obtaining supplies because of their excellent export record. A New York office had been opened in 1948 at the Breslin Building, Broadway, New York and an American subsidiary formed Sebel Products Inc. Other major markets were Australia and South Africa.
WALKING SNAIL PAGE AT THE MUSEUM –
PUPPY AND TOY TOISE PAGE AT THE MUSEUM –
CHILDREN’S RIDING TOYS –